Kyoto Tourism Council

The Kyoto Tourism Council is a private organization formed by tourism-related groups and industries in co-operation with Kyoto City with the aim of encouraging foreign tourists to visit Kyoto.(52 members, as of August 30, 2007) We aim to do so by presenting booths at international travel industry trade fairs and tourism seminars held abroad, by participating in local tourism assemblies with travel agents, and promoting the city to media representatives.

Objectives.

To attract tourists from overseas to Kyoto.

To strengthen the systems that welcome tourists from overseas to Kyoto. This includes the deployment of marketing and campaigns.

To make Kyoto recognized as a “destination brand" and to build up Kyoto’s hospitality industry.

Activities.

(1)The marketing of Kyoto tourism:

Active participation in various fairs to promote tourism to Kyoto and other locations in Japan.

To enable Kyoto tourism to flourish year-round in order to contribute to the city’s income.

To advertise in prominent overseas magazines.

To make video commercials for various media outlets and distribute travel brochures. In close tie-ups with areas such as Hokkaido, Nara and Wakayama, we aim at promotion of our tourism industry.

(2)Improving and consolidating the welcoming system:

To produce and distribute to foreign tourists travel brochures and other PR tools.

To produce restaurant-menus in multiple languages in the aim of making foreign tourists’ trips to Kyoto more convenient, pleasant, and free of embarrassment.

To introduce projects to enable tourists to make the most of the rich cultural resources featured in Kyoto.

(3)Coordination with Japanese Government and JNTO:

The principal advertising policy of Japanese Government is “YOKOSO JAPAN (Welcome to Japan). We are always seeing to providing updated information about tourism in general based on this policy.

(4)Our overseas representative offices:

In August 2006, we opened overseas information centers in Beijing, China; Seoul, South Korea; and Melbourne, Australia. We added them to the U.S.A. and Taiwan in 2007.

Copyright

In principle,the contents of all pages on this web site (Kyoto Winter Special 2008) are copyrighted by Kyoto tourism Council.

Unauthorized use of any text or images from the pages of this web site (Kyoto Winter Special 2008) is prohibited.